One of the reasons why going to the movie theater is so popular is the sensory overload that the experience provides.
In the movie theater, there's a giant screen. The lights are dimmed, and the sound is like nothing you would experience at home. Well, nothing most people can experience at home. Some people may have home theater systems, but I digress. Anyway, you experience an immersive sensory experience that overwhelms your senses.
Why do we like having our senses assaulted? Normally, we are pleasantly assaulted, if that makes any sense. For most people, the large screen and beautiful surround sound is pleasant; although some may find it overwhelming. The Hobbit is an extreme example of a theater experience gone bad, but it was the director/editor's fault on that one.
The point is that movie-going has its perks.
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